In the shadow of Mt. Shasta, we've always known what makes our cannabis special - the dedication of multi-generational farmers, our unique North State terroir, and a commitment to quality over quantity. Now, a recent national survey confirms what we've been saying all along: craft cannabis is having its moment.

At Goldenhour, we believe that conscious consumption starts with asking the right questions. When you understand what you're consuming, where it comes from, and how it might affect you, you're better equipped to have a positive, meaningful experience that aligns with your goals.

In the ever-evolving cannabis landscape, we're witnessing a pivotal moment in farming history. Modern breeding practices, while innovative, often prioritize THC potency over the plant's holistic properties. This shift has profound implications for both medicinal and spiritual cannabis use. High THC percentages might catch eyes on dispensary shelves, but they don't always translate to superior quality or experience. The rush for potency has inadvertently pushed aside the nuanced, full-spectrum effects that made cannabis legendary in the first place.