Green Market Report: California cannabis veteran launches niche retail operation in Emerald Triangle
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Green Market Report: California cannabis veteran launches niche retail operation in Emerald Triangle

“People love it, and I can give (craft cannabis) to the consumer at a significantly discounted rate. I can compete with any of the big boys that are vertically integrated on price,” Spradlin said. “It makes total sense, and it feeds into what’s a huge growing category across the board in every consumer category, which is conscious consumerism. People want to buy stuff that makes them feel good. They don’t want to buy some mass produced trash if they can avoid it – and if they can afford it. And we’re trying to hit both those marks.”

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Humboldt Farmers Face License Crisis: Goldenhour CEO Responds
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Humboldt Farmers Face License Crisis: Goldenhour CEO Responds

"The irony is brutal—we finally got what we wanted with legalization, only to find the system built to regulate it is systematically eliminating the very people who created this industry and maintained its integrity through decades of prohibition. Humboldt County needs to recognize that wiping out hundreds of permitted farmers won't solve their budget problems—it will only drive more cultivation back underground and further erode the tax base.”

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Cannabis Retail Revolution: How Goldenhour's Legacy Farm Strategy Beats Corporate Cultivation
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Cannabis Retail Revolution: How Goldenhour's Legacy Farm Strategy Beats Corporate Cultivation

In this episode of the Goldenhour Podcast, CEO David Spradlin reveals how the dispensary defies industry trends by partnering directly with Northern California's legacy cannabis farmers. Unlike competitors chasing scale, Goldenhour Collective has created an "asset-light" business model that cuts out middlemen, delivers superior products, and achieves impressive margins. Spradlin explains how their approach honors cannabis heritage while meeting modern consumer desires for craft quality and variety.

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goldenhour responds to the “California Cannabis Market Outlook 2024”
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goldenhour responds to the “California Cannabis Market Outlook 2024”

To fulfill legalization's promise, California needs a more uniform regulatory framework, reduced barriers to market entry, reimplementation of provisional licensing, and targeted support for small operators through startup incubation programs and collective models. By addressing these structural issues, we can create a functioning cannabis market that honors our agricultural heritage while delivering safe, quality products to consumers and sustainable economic benefits to our rural communities.

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Mendocino Voice: New cannabis dispensary opening in Point Arena
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Mendocino Voice: New cannabis dispensary opening in Point Arena

The dispensary is owned by The Goldenhour Collective, a self-described family-owned cannabis dispensary with one location in Weed, Calif. The dispensary will be located at 138 Main St., most notably known as the site of the colorful hummingbird-laden mural “Sanctuary” by Nicole Ponsler. 

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goldenhour responds to “the great hemp hoax” study
news Laura Braden news Laura Braden

goldenhour responds to “the great hemp hoax” study

"The white paper’s findings confirm what many of us in California's legal cannabis industry have long suspected: too many of these products aren’t natural, but laboratory-created compounds masquerading as hemp, dodging taxes and safety standards while pushing multi-generational cannabis farmers toward extinction.”

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Understanding the Difference: Regulated Cannabis vs. Hemp-Derived Products
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Understanding the Difference: Regulated Cannabis vs. Hemp-Derived Products

In a recent episode of The Goldenhour Podcast, David Spradlin, CEO of Golden Hour Collective, shed light on the growing confusion surrounding intoxicating hemp-derived products like Delta-8 and Delta-9 THC. As the cannabis industry expands, consumers are faced with a dizzying array of options, many of which lack the safety and quality standards of regulated cannabis. David’s insights are a must-read for anyone looking to make informed decisions about their cannabis consumption.

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Cannabis Industry Outlook: Navigating Challenges and Seeking Solutions in 2025
podcast Laura Braden podcast Laura Braden

Cannabis Industry Outlook: Navigating Challenges and Seeking Solutions in 2025

In this episode of the Goldenhour Podcast, David Spradlin, CEO of Goldenhour Collective, analyzes the cannabis industry's challenges heading into 2025, discussing everything from price compression and tax burdens to regulatory hurdles and potential solutions. This candid and comprehensive conversation reveals the California cannabis industry's systemic issues and possible paths forward.

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The Future of California's Cannabis Legacy & Tourism Opportunities
podcast Laura Braden podcast Laura Braden

The Future of California's Cannabis Legacy & Tourism Opportunities

In this episode of the Goldenhour Podcast, David Spradlin, CEO of Goldenhour Collective, discusses the future of legacy cannabis farming and its crucial role in California's cannabis industry. He shares insights on the industry's return to legacy farming, the importance of business acumen for small farmers, and the untapped potential of cannabis tourism in the North State of California.

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The Ripple Effect: How Your Cannabis Purchase Benefits the Community
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The Ripple Effect: How Your Cannabis Purchase Benefits the Community

By choosing locally grown cannabis from Goldenhour Collective, you're helping to create a future where economic benefits are shared equitably, traditional knowledge is valued alongside innovation, and the unique cannabis culture of Northern California continues to thrive. As consumers, we often underestimate the power of our choices. But in an industry as young and dynamic as cannabis, your purchasing decisions have the power to shape its future.

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From Seed to Sensation: How legacy Cannabis Farming and Conscious Consumption Are Reshaping the cannabis industry
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From Seed to Sensation: How legacy Cannabis Farming and Conscious Consumption Are Reshaping the cannabis industry

In this episode of the Goldenhour Podcast, Haylee Parker, co-owner of the family-owned Goldenhour Collective in Weed, California, shared her journey from casual cannabis user to industry professional. The conversation then shifted to Goldenhour Collective's mission of supporting local and family-owned legacy cannabis farms and sustainable practices.

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